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Version: 0.24

SEO & GEO

Search engine optimization (SEO) and generative engine optimization (GEO) are about making your app visible and attractive to search engines, social media platforms, and AI assistants. This page is a quick overview of what Wasp already handles for you, and the features you'll use to optimize your app.

What Wasp does for you​

When you run wasp build, your app is automatically optimized for production. You don't need to configure anything for:

  • Bundling and minification. Wasp uses Vite to minify your JavaScript and CSS, and split it by page, so browsers only download the code each page needs. Page speed is a ranking factor for search engines.
  • Asset hashing. Assets imported from your source code get hashed filenames, so browsers can cache them aggressively.
  • Serving standard files. Crawlers look for standard files at the root of your site, like robots.txt, sitemap.xml, or llms.txt. Put them in the public directory and Wasp serves them as-is from the root path.

What Wasp gives you tools for​

  • Titles and meta tags. Search engines and social platforms read <meta> tags to build search results and link previews. Set app-wide tags with the title and head fields of your app declaration, and per-page tags by rendering <meta> elements directly in your page components.

  • Prerendering. Wasp apps are single-page applications, and many crawlers and AI assistants don't run JavaScript, so they'd see an empty page. Mark a route with prerender: true and Wasp generates its HTML at build time, making your content readable without JavaScript.

  • Crawlable navigation. Crawlers discover your pages by following <a> tags. Wasp's Link component renders real, type-checked <a> tags, unlike programmatic navigation, which crawlers can't see.

  • Lazy loading. Split heavy or below-the-fold components out of the initial bundle with React.lazy, so your pages stay small and fast.

Learn more​

For the full picture, including how to measure your app, where to apply each technique, and recommended tools, read our dedicated guide:

Guide

SEO & GEO »

Measure and optimize your app for search engines and AI assistants.